PRINCIPAL DUTIES AND RESPONSIBILITIES
Development of marketing strategy by working closely with managers, creatives, content providers, and distribution partners to create effective plans focused on identifying and growing brand awareness and revenues
Spearhead the execution of marketing campaigns, including tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, in order to drive customer interest and sales
Conduct meetings regularly with the marketing team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Identify trends and incorporate responses and action plans that will allow the brands to remain competitive and pioneering
Collaborate with broader team to uncover insights for developing marketing and branding strategies for existing and new products
Oversee and grow the marketing department by identifying revenue opportunities
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Implementation of agreed upon and devised strategy on a two-fold approach.
Consolidating all marketing activities into a unified approach both B2B and B2C o Management of Sales & Marketing integrated system eg. Zoho Marketing Hub o Ensuring a consistent brand identity across all touch points
Application and implementation of both traditional and digital marketing elements
SEO analysis and insight generation (incl. website, campaign analysis, search rankings, key-word selection) Print media development and implementation
Successful track record in senior marketing role and campaign creation
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Advanced ability to derive analytical insights and actions from SEO and marketing metrics
An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
Indesign literacy advantageous
SKILL REQUIREMENTS:
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software
Established roster of media and PR contacts
Conservation and NPO experience advantageous
Desire to grow professionally through ongoing education
Informed decision-making ability imperative
An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted
A sound ability to both strategize and implement is key
Have an in depth understanding of marketing, communications and brand strategy
Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports
Ability to effectively listen, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations
Humble, yet driven with a track record of performance
Team player who demonstrates the ability to build and develop successful team
Have the ability to work through periods of high demand and ready to work on weekends
A passion for the industry, have a positive attitude and the ability to think out of the box
Must be able to maintain physical stamina to personally lead their area of responsibility
Assertiveness, patience and good organizational skills. A meticulous degree of pride in their personal presentation
A highly self-motivated self-starter
Ability to work independently as well as within a group
If you think you are the right candidate for the job please send your CV, all references and a profile picture to us today!
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